A full-funnel RED service, built to acquire customers

Not just posting — we build a searchable, trust-driven system that turns RED attention into enquiries, end to end.

📊

01 · Account Management

Xiaohongshu Account Management

From enterprise account setup and compliance review to content calendars, comment management and reputation monitoring — your official presence, run by us like an in-house team.

Enterprise account setup & qualification compliance
Profile visual & brand packaging
Content planning & daily operations
Community & DM management
Sentiment monitoring & crisis handling

Best for: brands entering RED needing a steady official base

🌱

02 · Product Seeding

Product Seeding (种草) Content

Native Chinese notes, carousels and short videos built around real-use scenarios — content RED users actually search for and trust, with keywords, emotion and save-worthy value.

Search-led keyword strategy
Native note & short-video production
Scenario-based storytelling
Cover & title optimization for high CTR
Carousel / video rhythm planning

Best for: brands needing content equity & search presence

🤝

03 · Creator Collaboration

KOL & KOC Collaboration

Compliant creator deals via Pugongying. We match KOLs/KOCs by category and manage briefing, review and reporting end-to-end — avoiding the traffic penalties of undeclared posts.

Official Pugongying routes
KOL / KOC matching by category
Briefing, review & disclosure
Pyramid creator matrix
Post-campaign reporting

Best for: brands needing reach & trust proof

🎯

04 · Performance Ads

Juguang Performance Ads

After confirming account eligibility and content compliance, we plan Juguang feed & search ads and optimise spend by performance — turning seeding traffic into enquiries.

Feed & search ads
Keyword & audience coverage
Creative A/B testing
Cost-per-lead monitoring
Performance reporting

Best for: brands ready to scale & acquire directly

How we work

Six standardised steps — fuzzy "do RED" turned measurable

Discover

Category opportunity, search demand, competitor content and audience diagnosis.

Strategize

Keyword strategy, content matrix and creator/media mix — a measurable growth path.

Produce

Scripting, shooting, layout & publishing — originality and brand tone both checked.

Amplify

Juguang/Shuzhou account setup, A/B testing of creatives and audiences.

Capture

Comment replies, DM SOP, form capture, WeCom/WhatsApp handoff to CRM.

Review

Weekly dashboards, monthly optimization, quarterly strategy upgrade.

Pricing

Pricing laid out clearly — know it before you sign.

Priced in RMB, billed monthly. Platform verification and ad spend go straight to Xiaohongshu — we take no markup, so your budget works on winning real customers.

Monthly plans 3-month minimum	Starter ¥5,200/mo Get your account live so local customers can find you.	Popular Growth ¥9,800/mo Notes + visits + ads — steady enquiries.	Flagship ¥15,200/mo RED + Dianping + owned channels — for chains and high-ticket.
Planning
Competitor & search research (month 1)	✓	✓	✓
Monthly topic & publishing schedule	✓	✓	✓
Localised copy & wording (Simplified / Traditional)	✓	✓	✓
Xiaohongshu
Photo notes	8 notes	12 notes	16 notes
Short videos	—	4 videos	8 videos
Comment & DM replies (weekdays)	✓	✓	✓
Juguang ad management (ad spend separate)	—	✓	✓
Account & search
Profile setup & page design	✓	✓	✓
Search placement (category + brand terms)	—	✓	✓
Landing page (Simplified)	—	—	1 / quarter
Reporting & comms
Monthly report (dashboards + analysis)	✓	✓	✓
Review call	Monthly	Monthly	Biweekly
Dedicated account manager	✓	✓	✓
	Talk Starter	Talk Growth	Talk Flagship

← Swipe to compare →

Prices are monthly fees and exclude platform ad spend. Ad spend tops up straight into your Juguang account — we take no markup. Minimum 3 months, then monthly renewal; stop with one week's notice before the term ends.

15-minute free diagnosis Tell us your category — we'll share a RED launch recommendation.

Book a diagnosis →